With over two decades immersed in advertising, branding, and digital design, I've grown into an accomplished Creative Director and Visual Designer, seeing brands as vessels of positive change, organizing, inspiring, and simplifying lives.

My style blends playful simplicity with authentic executions, focusing on emotional branding that turns ideas into meaningful, lasting connections. From Costa Rica to San Francisco, my creative journey has been about more than aesthetics—it’s about creating experiences that create memories. As a creative lead and consultant for brands like Dell, Smuckers and HP, I deliver work that moves people.

After a successful tenure as a Creative Director on agencies of record of Fortune 500 brands, as a consultant, I have shifted my focus to developing creative solutions to businesses of all sizes.

As a “solution-ist,” I have a special knack for finding unique connections between the dots and transforming data into engaging creative.
You could say I’m an atypical brand storyteller since what sets me apart is how I weave data-driven insights into my creative process; adding a extra focus to the creative strategy and innovative executions and, of course, add that extra spark of diversive thinking to everything I do in collaboration with my teams.

Father of two and Archie, my roommate cat, and DEI champion, I live in the vibrant city of Oakland and love traveling for work and pleasure.

You can find me pretty much everywhere on the bay, riding my Thruxton 900, recording 360 videos, taking pictures, and uploading them to Instagram and YouTube.

I’d love to hear from you. I’m always open to new connections or new projects.
Hit me up on this link.

Some of what keeps me busy today: