With over two decades deep into advertising, branding, and digital design, I’ve worked my way into becoming a seasoned Creative Director and visual “geeksigner” who believes great branding isn’t just about visuals—it’s about making life easier, sparking inspiration, and creating real connections.

My journey has taken me from Costa Rica to London, South America, New York, L.A., and now San Francisco, making award-winning work and collaborating with outstanding talent. I’ve led creative projects for iconic brands like HP, Facebook, P&G, Smuckers, and other Fortune 500 companies—always pushing boundaries to elevate brand engagement and drive meaningful innovation.

Change is a constant in business, but when you’re not the one leading it, it can be messy, abrupt, and overwhelming. When your job is to drive that change, you need someone who sees the bigger picture with a holistic understanding of the market. You need a confident leader, a bold, capable thinker who knows when to shake things up, and, most importantly, an irrational optimist who’s not afraid to be a little bit of a troublemaker.

I’m allergic to boring and obsessed with branding, UI, and CX. I thrive on the dopamine hits that come from nailing the smallest details that make the biggest impact.

And according to my tuxedo cat, A solid cuddle provider. Strangely obsessed with screens.
Should learn to stare out windows more like a sane creature.

Always open to new connections and projects—hit me up anytime!