Design Diaries

Real Stories, Strategies, and Trends from the Frontlines

Welcome to my corner of the web. Dive into my world of Design, Strategy insights, and everything web. I share stories, tips, and industry trends. Join the conversation, and let's grow together. Excited to have you on board!

Fede Abrahams Fede Abrahams

Corporate branding with a digital overhaul

In this blog, I share how applying basic digital branding can significantly impact a boring traditional brand and update it to be more efficient in a demanding digital environment.
Discover how our strategies and creative design upgraded a traditional brand for online success, by updating the use of colors and their layout, we developed the next chapter of their brand and our success story.

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Fede Abrahams Fede Abrahams

A coffee branding like no other

As an Associate Creative Director, I led a transformative project for a century-old coffee brand. This success stems from a strong collaboration and innovative strategies, but mostly as a rare case when the opportunity, resources and the right talent meet to embark on a journey of making a unique coffee brand.

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Fede Abrahams Fede Abrahams

Squarespace + ChatGPT

Discover how AI is transforming web design and content creation on Squarespace. Learn about AI-driven website structures, content generation, and SEO enhancements. Join us as we explore the future of web design with ChatGPT. Read now!

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Fede Abrahams Fede Abrahams

PartyBolda Font

Free Download. PartyBolda Font. This is the newest version of PartyBolda. Revised in 2022 with Fontself Maker.

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Fede Abrahams Fede Abrahams

A smart UI for easier grocery shopping

"A Smart UI for Easier Grocery Shopping." We delve into innovative user interface design that's streamlining your grocery store visits. Join us on this tech-savvy journey to see how a well-crafted UI transforms the shopping experience.

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Fede Abrahams Fede Abrahams

Brutalist design is killing innovation

– As marketers, we have never had so much reach… but forgetting that users are people first leads to the same bland experiences that you see everywhere, killing your relevance as a brand.”

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Fede Abrahams Fede Abrahams

HKJC multi-touch table

4 offices, 3 continents, huge PSDs, and pages of pages of wireframes were on this. I was lucky to be part of the design team of such an amazing project. And, of course, it’s always amazing when your work gets on the news!!

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