Welcome to my blog!
I periodically post anything and everything interesting about the industry, tech, and my work, as well as some tips and tricks I’ve picked up that might help you improve your work.
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How Often Should You Refresh Your Brand?
Regular reviews of a company's brand identity are imperative for ensuring its continued effectiveness and alignment with the company's goals.
Corporate branding with a digital overhaul
In this blog, I share how applying basic digital branding can significantly impact a boring traditional brand and update it to be more efficient in a demanding digital environment.
Discover how our strategies and creative design upgraded a traditional brand for online success, by updating the use of colors and their layout, we developed the next chapter of their brand and our success story.
A coffee branding like no other
As an Associate Creative Director, I led a transformative project for a century-old coffee brand. This success stems from a strong collaboration and innovative strategies, but mostly as a rare case when the opportunity, resources and the right talent meet to embark on a journey of making a unique coffee brand.
Prepear app fight with apple over logo
Prepear logo battle and the better solution that could have happened if they had the right designer in the room.