Welcome to my blog!

I periodically post anything and everything interesting about the industry, tech, and my work, as well as some tips and tricks I’ve picked up that might help you improve your work.

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Fede Abrahams Fede Abrahams

Corporate branding with a digital overhaul

In this blog, I share how applying basic digital branding can significantly impact a boring traditional brand and update it to be more efficient in a demanding digital environment.
Discover how our strategies and creative design upgraded a traditional brand for online success, by updating the use of colors and their layout, we developed the next chapter of their brand and our success story.

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Fede Abrahams Fede Abrahams

A coffee branding like no other

As an Associate Creative Director, I led a transformative project for a century-old coffee brand. This success stems from a strong collaboration and innovative strategies, but mostly as a rare case when the opportunity, resources and the right talent meet to embark on a journey of making a unique coffee brand.

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Fede Abrahams Fede Abrahams

Brutalist design is killing innovation

– As marketers, we have never had so much reach… but forgetting that users are people first leads to the same bland experiences that you see everywhere, killing your relevance as a brand.”

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