Welcome to my blog!

I periodically post anything and everything interesting about the industry, tech, and my work, as well as some tips and tricks I’ve picked up that might help you improve your work.

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Fede Abrahams Fede Abrahams

Why is my website not showing up on google results?

Is your website live, and you have been waiting patiently to show up on Google search without signs of life? By this point, you are wondering why your website is playing hard to get on Google.
Here are some tips that might help with that.

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Fede Abrahams Fede Abrahams

A coffee branding like no other

As an Associate Creative Director, I led a transformative project for a century-old coffee brand. This success stems from a strong collaboration and innovative strategies, but mostly as a rare case when the opportunity, resources and the right talent meet to embark on a journey of making a unique coffee brand.

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