Grocery shopping made easy
/04
Objective: Generate store traffic, online and offline
Idea: Let’s make grocery shopping easy
Approach: Rebuild their app shopping experience
Media: Website, social platforms, app stores, and video,
mobile messaging and in-store communication
Results:
Increase of page views: 130%
App downloads 2MM+
Increased number of active costumers
Engagement increase of 250%
In order to get the word out about our new, best-in-class app to current ShopRite app users and prospective app users, we crafted an integrated soft launch campaign around the idea Shop easy—just like that. Using an app launch video as the main driver on YouTube, supported by in-store posters, circulars, email, social media, banner ads and the app stores, the campaign goal was to repeat the success of the previous app by hitting 2 million downloads.
Shop easy. Just like that!
Our core in-store display was made up of a series of posters, rolled out in four phases—delivering plenty of details in the first iteration, then simplifying the message over the next three, as people became aware of the new app’s existence and features.
Brand ambassadors distributed these leaflets to consumers in order to promote the app launch in tandem with the in-store posters.
The app launch spanned across social media channels, introducing the app and its features to ShopRite fans on Facebook, Instagram and Twitter.
App Store Demo Video
The new app was developed across the iOS and Android platforms, with third party integrations supporting both content and checkout.
A smart UI for simpler grocery shopping
Tasked with creating one seamless ShopRite® experience, from desktop to mobile to in-store, we built a best-in-class new app that brings everything together—making shopping at New Jersey’s number one grocery store easier than ever before. Search, scan, save lists, add notes, get coupons tailored to your order, shop in-store, pickup or get delivery. Shop easy—just like that.
TEAM MEMBERS
CD: Fede Abrahams
AD: Thomas Nebesar
D: Courtney Ressa
CW: Troy Sanders
Product Dev: Dave Fagan
& Sapient Team