A coffee branding like no other
With over a century of rich heritage, this coffee brand embodies an authentic, time-honored style that has remained steadfast throughout the decades. Its commitment to preserving the essence of pure, 100% Arabica coffee has cultivated a dedicated following, both in the United States and across the globe.
Our mission was clear: to rejuvenate this beloved brand for a new generation while staying true to its enduring values. Our creative strategy revolved around transforming this iconic brand into a lifestyle, bringing it closer to the hearts of coffee enthusiasts through dynamic social engagement, captivating pop-up stores, and unforgettable events.
At the core of our concept lies a simple yet profound belief: Coffee is more than a beverage; it's an experience meant to be shared. Our experiential approach seeks to make Café Bustelo an integral part of people's lives, fostering a sense of community and connection. Our headline proudly resonates with this sentiment:
"I ❤️ Café Bustelo!" – an expression of genuine affection for a coffee brand that has stood the test of time.
Click here to go to the study ›
We introduce a new supplemental color palette and a new illustration style to make the brand even more friendly and approachable.
Then, we grab all these and completely remake their online presence.
Then we went on the road with the Café Bustelo Experience.
This is the result of immersing oneself in the vibrant world of "trending culture."
None of these placements were paid; instead, the art directors of these sets made a deliberate choice to feature Café Bustelo as a key prop, a testament to the brand's organic appeal and resonance within contemporary culture.
